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Melbourne Football Club players walking up to the field in the tunnel at the MCG

Melbourne Football Club and Polestar continue driving progress in AFLW

When Polestar joined Melbourne Football Club ahead of the 2025 AFLW season, we became the first automotive partner dedicated to the womens’ league. One year on, that commitment continues. Polestar returns as Co-Principal Partner and Official Automotive Partner of Melbourne's AFLW team, reinforcing a shared belief in challenging convention to drive progress.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 Over the next few months, we're going to try to change that.

A celebration of taste: Reflecting on the Melbourne Food & Wine Festival

Polestar and the Melbourne Food & Wine Festival know a thing or two about taste. With a focus on delivering premium culinary experiences across some of Victoria’s finest restaurants, the ‘pairing’ of Polestar as the festival’s official automotive partner brought together two brands with a shared vision for curated, sustainable, and elevated experiences.