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The art of innovation: how creativity shapes the future of design

The art world is a catalyst for free thinking and new ideas. It challenges conventions, pushes boundaries, and invites us to reimagine the world around us through the use of materials, colours, and forms in unexpected ways. For Maria Uggla, Polestar’s Head of Colour and Material, the world of art is rich with inspiration, and is one of many areas from which she draws from to inform her work. Travelling from her home in Sweden to the Melbourne Art Fair in Australia, she sees not just an opportunity to explore artistic expression from the other side of the world, but a chance to gather inspiration that could help shape the next generation of Polestar’s sustainable automotive materials.

Man standing on frozen lake with cars and large tipi in background

Beyond the Road: Sergio Marques

The frozen lakes of Northern Sweden may seem a world away from the sun-drenched vineyards of Portugal, but for Sergio Marques, home is wherever his Polestar takes him. And for one weekend in late February, that home was Jokkmokk—reindeer and Northern Lights territory.

Can cars be caring: How wellness trends in the automotive space will transform future vehicles

A quick wash, some air in the tyres, and an engine tune-up—car maintenance used to be all about the owner taking care of their vehicle. But times are changing. Now, your vehicle wants to take care of you.

A racing helmet getting finishing touches

Lifting the lid: The story behind Polestar’s racy new look

This year’s FAT International Ice Race was the perfect canvas for showcasing Polestar’s Arctic collection, but it also served as a launchpad for the company’s stylish race suit and helmet combo.

Polestar portraits with cultural tastemaker Jordan ‘Watts’ Watson

That digitalisation has fundamentally changed our culture has escaped few. With the rise of social media came new mediums, new rules, and new topliners. Through social media, Jordan ‘Watts’ Watson has reshaped the way we consume art in the digital age, gaining cultural phenomenon status along the way. This is his story.

Man walking towards Polestar 4 under arches

Performance Stories: Speed with Subum Lee

We delve into the world of Polestar performance by speaking with those who know our cars best. In this episode, we meet Subum Lee, Lead Exterior Designer of the Polestar 4, to find out how aerodynamics improves the car's performance.

Performance, precision and progress – Polestar and the world of cycling

The humble bicycle. A clever human invention that has withstood the test of time, becoming a staple in transport and leisure all around the world. It has also been the catalyst for competitive cycling – a hugely popular, high-intensity sport where athletes push the limits of strength and endurance to outperform the competition. And, like Polestar, it’s grounded in precision, efficiency, and the relentless pursuit of progress. Coinciding with this year’s Tour Down Under in Adelaide, Polestar supported the International Cycling Executives – a global business community connected through their passion for cycling – with their first major gathering in January. Like-minded professionals came together across the week for a series of rides, with Polestar support vehicles in tow. The week of rides concluded with an event featuring a panel discussion with Olympic cyclist Grace Brown and Polestar Australia’s Managing Director Scott Maynard, as the group connected on shared values of performance, sustainability, and community.

One Charge Challenge: From Sweden to New Zealand

New Zealand has some of the best driving roads in the world. We took a Polestar 2 on one of them.

Polestar 3 wins winter range test

This January, the annual El Prix range test in Norway put EVs through their paces, with Polestar 3 emerging victorious, delivering results rarely seen in the test's history.

Polestar 4 racing around ice track in Alps

FAT uncovered: Cars, culture, and couture at the world's coolest ice track

Earlier this month, Polestar set up base camp in the heart of the Austrian Alps for this year’s FAT International Ice Race. Between hot laps and hot shots, the world got its first glimpse of the Arctic Circle collection—a four-wheeled nod to the company’s distinctive racing DNA.

Cover shot for Polestar portraits episode with J.R. Hildebrand.

Polestar portraits with race car champion J.R. Hildebrand

With countless races on his resume, twelve of which were in the renowned Indianapolis 500, along with racing 24 Hours of Daytona and the Pikes Peak International Hillclimb, J.R. Hildebrand knows all there is to know about performance.

Three white and yellow cars parked on a frozen lake

How we built our all-action Arctic Circle collection

Flashes of yellow. Chunky white racing wheels. Performance bucket seats. This February, amid the snowy-white peaks of the Austrian Alps, you’ll see Polestar as you’ve never seen it before.

An example of what the Polestar Energy app will look like on a mobile phone

Polestar Energy: Meet the app that’s changing the way drivers charge

The Polestar Energy app is here, and it has been designed to save owners money, take the guesswork out of optimal charging times, and make charging more efficient. Oh, and it’ll even reward you for plugging in and supporting the grid.

Two people sitting across a table talking

The five key facts you need to know from our business and strategy update

Our next chapter. In case you missed our live broadcast, here are the five things you should know about our business update.

…And it’s a wrap: 2024 highlights

It’s that time of the year—the time to reflect, evaluate, and celebrate what’s been and what’s to come. Here’s a look back at another action-packed year in the Polestar universe.