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Polestar portraits with professional cyclist Demi Vollering

A pure commitment to speed and performance. In everything you do.

Woman wearing black and yellow Polestar racing helmet

The next lap mindset: Shana Claessens on precision, control, and the pursuit of true performance

Belgian racing driver Shana Claessens reflects on what drives her, and how it mirrors the experience of getting behind the wheel of a Polestar 4 at Circuit Zolder, her home track.

Driven by performance: how the rise of women’s sport is reshaping the mainstream

Professional sport is undergoing a revolution. Women have often been excluded from participating in sports dominated by their male counterparts. But across stadiums and on our screens, we’re witnessing a real-time shift. One where pioneers are forging their own path, diversity is championed, and performance isn’t bound by gender. Both Polestar and the Melbourne Football Club believe progress comes when you challenge boundaries and act with purpose. It was these shared values that led Polestar to join the Demons as a Major Partner ahead of the 2025 AFLW season.