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Polestar 2

Journal 7

The Polestar 1 World Tour continues, and next up is the prestigious Monterey Car Week in California. This collection of events is arguably one of, if not the, most exclusive automotive gatherings in the world—with exotic cars new and old on display from the world's most desirable brands.

A black and white Polestar display on grass with a white Polestar 1 inside.
Dates: August 23–26, CA, USA #pebblebeachconcours

Pebble Beach Concours d'Elegance

The Polestar Pavilion will take pride of place on Peter Hay Hill at Pebble Beach, where visitors will be able to view Polestar 1, chat with our team and experience the hospitality and serenity of the bespoke Polestar environment.

Monterey Car Week includes some very special events for car enthusiasts, connoisseurs and collectors including The Quail, A Motorsports Gathering on Friday and the Concept Lawn at Pebble Beach on Sunday. Polestar 1 will be shown at both these events with the beautiful Monterey Peninsula as a backdrop. And, in a break from his duties as CEO of Polestar, Thomas Ingenlath will be an honorary judge in the famous Pebble Beach Concours d'Elegance.

A fitting debut for Polestar and Polestar 1 on North American soil.

01/07

Polestar 1 at Pebble Beach

The North American debut for the Polestar 1 was a spectacular success at the Pebble Beach Concours d'Elegance and The Quail, A Motorsports Gathering. Two of the most glamourous events on the automotive calendar perfectly captured the essence of Polestar 1.

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Polestar 3 in Monterey, California.

Monterey Car Week: A week of milestones

Monterey Car Week is a yearly pilgrimage for automotive enthusiasts, a place where history meets innovation. The excitement, the thrill of being surrounded by some of the most exquisite automobiles in the world, and the palpable buzz around our very own Polestar 3 and Concept BST – it was all there.

Copenhagen Fashion Week 2024.

Copenhagen Fashion Week: The trailblazer of fashion events

Scandinavia’s biggest fashion week is back and we’re officially excited. Not only are we Copenhagen Fashion Week’s (CPHFW) official car partner for the third year in a row, but we’re inspired by the power of change that characterizes CPHFW. Let’s get stuck in.

Polestar Concecpt BST at Goodwood stand

What makes a car a sports car: The defining traits

When you hear the term "sports car," what comes to mind? Is it the image of a sleek, powerful machine zooming down an open road, the flashy and bold colour that your everyday car could never pull off? For us car enthusiasts, sports cars represent the pinnacle of driving pleasure. But what exactly makes a car a sports car? Let's dive into the defining traits that separate sports cars from the rest of the pack.