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Polestar 2

Journal 7

The Polestar 1 World Tour continues, and next up is the prestigious Monterey Car Week in California. This collection of events is arguably one of, if not the, most exclusive automotive gatherings in the world—with exotic cars new and old on display from the world's most desirable brands.

A black and white Polestar display on grass with a white Polestar 1 inside.
Dates: August 23–26, CA, USA #pebblebeachconcours

Pebble Beach Concours d'Elegance

The Polestar Pavilion will take pride of place on Peter Hay Hill at Pebble Beach, where visitors will be able to view Polestar 1, chat with our team and experience the hospitality and serenity of the bespoke Polestar environment.

Monterey Car Week includes some very special events for car enthusiasts, connoisseurs and collectors including The Quail, A Motorsports Gathering on Friday and the Concept Lawn at Pebble Beach on Sunday. Polestar 1 will be shown at both these events with the beautiful Monterey Peninsula as a backdrop. And, in a break from his duties as CEO of Polestar, Thomas Ingenlath will be an honorary judge in the famous Pebble Beach Concours d'Elegance.

A fitting debut for Polestar and Polestar 1 on North American soil.

01/07

Polestar 1 at Pebble Beach

The North American debut for the Polestar 1 was a spectacular success at the Pebble Beach Concours d'Elegance and The Quail, A Motorsports Gathering. Two of the most glamourous events on the automotive calendar perfectly captured the essence of Polestar 1.

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Man standing in front of sculpture

Your closest Polestar Space might be the hottest ticket in town

If you've ever been inside one of our award-winning Polestar Spaces, you'll know it's not your normal car showroom. Minimalistic. Monochrome. Immersive. Each Space is a carefully sculpted representation of our design philosophy writ large in steel and concrete. It's no wonder that some of the most innovative artists from around the world choose this environment to display their latest work.