Skip to the main content
Polestar 2
Charging

BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.

A crane above a Polestar Precept in a large warehouse.

01/03

Location: undisclosed hangar at a discontinued military airfield

Duration: 5 days

Personnel: 7 (1 art director, 1 photographer, 1 photographer’s assistant, 2 light experts, 1 car technician, 1 producer)

Amount of people who thought they could properly operate a skylift: 3

Amount of people who could actually operate a skylift: 1 

Related

From Concept to Car: Keeping cool

A new car needs to stand up to the elements. Not just rain, snow, and wind, but harsh cold and blazing sunshine too. With drivers all over the world looking to Polestar for their next EV, each and every car with the star on its nose needs to perform flawlessly no matter what the elements throw at them. Performance can’t be left down to sheer luck. Testing — and more testing — is the only way to make sure a car performs the way Polestar wants it to every time.

Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.

scetch of BST Concept

The importance of concept cars

Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.