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Clarifications with Klarén: the climate-neutral car

Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.

We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.

Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.

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The 2024 Polestar Design Contest is all about dreams, with designers the world over challenged to design a car that isn’t concerned with realism, rules, or even available technology. This year we held our annual Design Contest in collaboration with the legendary brand, Hot Wheels. Craig Callum, Design Manager at Hot Wheels, talks to us about the competition, what stood out about the winning design, and just how hard it will be to build a Polestar Hot Wheels.

Polestar is operated in Hong Kong by Wearnes Motors