Polestar is operated in New Zealand by the Giltrap Group

Skip to the main content
Polestar 2

Precept: the design

“Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”

Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar’s design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.

“As designers we can contribute to the move towards sustainability by getting inspired by these new materials,” Missoni continues. “With Precept, we wanted to show that sustainability and technology can be merged into stunning products.”

Related

From Concept to Car: Keeping cool

A new car needs to stand up to the elements. Not just rain, snow, and wind, but harsh cold and blazing sunshine too. With drivers all over the world looking to Polestar for their next EV, each and every car with the star on its nose needs to perform flawlessly no matter what the elements throw at them. Performance can’t be left down to sheer luck. Testing — and more testing — is the only way to make sure a car performs the way Polestar wants it to every time.

Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.

scetch of BST Concept

The importance of concept cars

Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.

Polestar is operated in New Zealand by the Giltrap Group