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Polestar 2

Polestar 1 customer test drives

So many of our stories mention the rain at some point. Headquartered as we are in western Sweden, rain is a fact of life for Polestar. It rains 400 days a year in Gothenburg. We’re going to end up mentioning it a fair bit.

And this story is no different. What is different about this story, is that we have the thoughts and feelings from Polestar 1 customers. For the first time, the Polestar 1 was being driven by someone other than journalists or those gainfully employed by Polestar.

And even though it goes without saying, we’ll say it anyway: the customers are incredibly important. So we grabbed our pens, our drones, and our recording equipment, and we captured every moment. In the rain.

Customer test drive
Polestar HQ, Gothenburg
Customers at Polestar HQ
Customer at Polestar

“The only word is ‘perfect.”

“It’s like if you were to take any existing GT and make every little thing better.”

“Very accessible from a driver’s standpoint.”

“Felt really planted, it inspired a lot of confidence.”

“So much held in reserve. If you wanted to really open it up you could, and you’d never get close to using it all up.”

“It surged towards the horizon and never stopped.”

“It can effortlessly do whatever you want it to do.” 

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