Information notice – Purchase of Polestar pre-order on Polestar.com
Controller
Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9 405 31 Göteborg, Sweden, hereinafter referred to as "Polestar", "we", "our" and "us", will as controller process your personal data as described below.
Purpose and legal basis for processing
We process the personal data that you provide in connection with your purchase of a pre-order through our website. The purpose of our processing is to administer your purchase of a pre-order and to communicate with you for the purposes of creating an order and/or entering into a binding sales contract for a Polestar vehicle, follow-up on the delivery and your satisfaction through surveys. We will also process the personal data that you provide to us for the purposes of statistics and to communicate with you in relation to your pre-order and other matters concerning your pre-order. We will furthermore process your personal data in order to be able to recognize you as a return customer and thus enhance your experience as a customer. The legal basis for our processing of your personal data in order to administer your purchase is that this processing is necessary for the performance of our contract with you. The legal basis for our processing of your personal data is done in order to follow up on your purchase process and your satisfaction, to generate statistics, and to communicate with you in relation to eventual business updates and other matters concerning the pre-order, as well as to recognize you as a return customer. Thus, this processing is necessary for the purposes of our legitimate interest.
In addition to above, we will also process your personal data for marketing purposes. Besides processing your personal data to be able to send you our marketing communication material, we will process your eventual response and interactions with the digital marketing communications that you receive and your purchase history in order to deliver relevant and high-quality marketing communications, as well as for statistical purposes. Your personal data will, in this context, be used for online and social-profiling purposes in order to improve our marketing communication. If you have accepted our use of cookies, we will, moreover, combine your personal data with your online behavior on our websites when possible. The legal basis for our processing of your personal data for marketing purposes, including our processing in relation to be able to deliver relevant and high-quality marketing communications and online and social profiling, is your consent. You have the right to withdraw your consent to our processing of your personal data related to marketing purposes at any time. Please direct a request for withdrawal of consent to Polestar using the contact information found at Legal contacts .
Disclosure and recipients of your personal data
Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes. In relation to our business partners located outside of EEA, we will transfer your personal data on the basis of the Standard Contractual Clauses adopted by the European Commission – safeguarding your personal data.
Retention time
We will retain your personal data up to twelve (12) months after your purchase. Please note that we will retain your personal data up to twelve (12) months after you have opted out of receiving further marketing communication material from us.
Your rights and Polestar contact information
For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints, as well as the contact details for our Data Protection Officer, please see Legal contacts .