Skip to the main content
Polestar 2

Pulse check: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the crown jewel of motor events. We were there for our 5th consecutive year, showing off our expanding lineup and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the gasoline and burning rubber legacy that birthed car enthusiasts all over the world. But it was impossible to avoid the signs of the coming electric and carbon-neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar, Sebastian Vettel, was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festivalgoers to gauge the current sentiment of the automotive industry. With sustainability front and center, in the minds of attendees, it quickly became clear that the future is bright.

Related

Two peope standing in front of a white Polestar

Beyond the Road: Oliver and Jos van den Berg

For many "car people," ownership is about more than just the vehicle. It's a never-ending journey that encapsulates passion, performance, and, in some cases, a deep connection with a brand. For one father-son duo in Germany, their experience with Polestar has been an exploration of just that. We spoke to Oliver and Jos van den Berg to discover what it's like being part of the Polestar family.

Toy car jumping off orange track

Polestar X Hot Wheels: How to build the ultimate toy car

The 2024 Polestar Design Contest is all about dreams, with designers the world over challenged to design a car that isn’t concerned with realism, rules, or even available technology. This year we held our annual Design Contest in collaboration with the legendary brand, Hot Wheels. Craig Callum, Design Manager at Hot Wheels, talks to us about the competition, what stood out about the winning design, and just how hard it will be to build a Polestar Hot Wheels.

Man standing in front of sculpture

Your closest Polestar Space might be the hottest ticket in town

If you've ever been inside one of our award-winning Polestar Spaces, you'll know it's not your normal car showroom. Minimalistic. Monochrome. Immersive. Each Space is a carefully sculpted representation of our design philosophy writ large in steel and concrete. It's no wonder that some of the most innovative artists from around the world choose this environment to display their latest work.