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Polestar 2

Closing the loop with Houdini

Greater circularity is the goal. Polestar is loud and proud when it comes to our environmental ambitions, circularity our ultimate aim. The components of used products becoming raw material for new products is, after all, a natural progression.

Not only are we striving for that ourselves, we’re teaming up with those who share the same ambitions. Swedish outdoor brand Houdini, an inspiration and a collaborator of ours for some time, is making huge strides towards complete circularity. Such as the world’s first clothing compost, run by Houdini together with Stockholm’s Rosendals Trädgård. The ecologically sourced garments are first created in the southwestern Swedish ski town of Ulricehamn. These same fabrics end their life cycle in the clothing compost test lab of Rosendals. And in keeping with our loud-and-proud approach, we want to (digitally) shout it from the rooftops. So, we made a video about it. See above.

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Two peope standing in front of a white Polestar

Beyond the Road: Oliver and Jos van den Berg

For many "car people," ownership is about more than just the vehicle. It's a never-ending journey that encapsulates passion, performance, and, in some cases, a deep connection with a brand. For one father-son duo in Germany, their experience with Polestar has been an exploration of just that. We spoke to Oliver and Jos van den Berg to discover what it's like being part of the Polestar family.

From Concept to Car: Keeping cool

A new car needs to stand up to the elements. Not just rain, snow, and wind, but harsh cold and blazing sunshine too. With drivers all over the world looking to Polestar for their next EV, each and every car with the star on its nose needs to perform flawlessly no matter what the elements throw at them. Performance can’t be left down to sheer luck. Testing — and more testing — is the only way to make sure a car performs the way Polestar wants it to every time.

Polestar Additionals: Find the perfect Christmas gift for the holidays

It’s beginning to look a lot like Christmas. The temperature is dropping, the days are getting darker, and you are approaching the yearly task of deciding what to buy for your loved ones. Regardless of whether you dread the task, or can’t wait to wrap those gifts, you’ve come to the right place. This is the shopping guide for all Polestar additionals.