Three for 3: Our luxury SUV wins big at the 2024 Good Design Awards
Car design is continually evolving, driven by innovation and advancements in technology that enhance safety, efficiency, and aesthetics. However, the impact of groundbreaking design is felt beyond the driver. Automotive design must be approached with a wider lens, not just beauty for the sake of beauty, but also considering how it can positively impact people and planet. Polestar’s recent awards tally at the prestigious 2024 Australian Good Design Awards event in Sydney highlights the impact of this philosophy.
The Polestar 3 is an exemplary model of modern electric vehicle design, showcasing an ideal fusion of form and function.
With a proud history dating back to 1958, the Good Design Awards is Australia’s most prestigious accolade for design. Recognised globally, the awards highlight how design not only enhances functionality but also contributes to business success and societal advancement. This year’s theme, “The Design Effect”, emphasised the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
After rigorous evaluation by more than 80 distinguished Jurors from around the globe, Polestar 3 was awarded three accolades: A Gold Award in the Product Design category, the Automotive Design Award – Best Exterior Design, and the 2024 Best in Class Award for the Automotive & Transport category. The judges, made up of leaders in the fields of design, engineering, and architecture, lauded the performance SUV as “a symbol of a new era in mobility, offering a sophisticated, sleek silhouette with a striking road presence”.
Rachel Wye, Managing Director of Good Design Australia, said the Polestar 3 won because it “redefines what an SUV can be in the electric age by blending sculpted clean surfacing, minimalist detailing, and optimised aerodynamics into a new, technical design language.” The jury echoed these sentiments, impressed by the vehicles sophistication, opulence and distinctive Scandi style.
Polestar 3 exterior designer, Nahum Escobedo was proud of the design team for pushing beyond the boundaries of traditional automotive conventions.
“As a design-led brand, winning these awards means so much to Polestar and the design team who worked tirelessly on this project. From day one, our vision was to redefine what an SUV could be in this new era of electrification, e-mobility and sustainability.”
“Polestar 3 delivers a sophisticated on-road presence thanks to a more modern, technical design language with an aesthetic that is rooted in cutting-edge technology rather than historical automotive references.
Managing director of Polestar Australia, Scott Maynard, said the award was recognition of Polestar’s commitment to innovative design. “We’re absolutely thrilled that Polestar 3 has been recognised by Good Design Australia. This award is recognition that sustainable products and stunning design can not only co-exist, they can also push boundaries and drive change. It’s a real honour,” he said.
In a world where innovation is key to progress, Polestar’s design ethos will continue to challenge conventions, because it’s with this big-picture thinking that the automotive industry can create meaningful and positive change.
Discover Polestar 3 here.
